Writing headlines for advertising and online marketing

If you are like me you will no doubt struggle writing headlines for your advertising and marketing. I recently attended a very useful seminar on this very topic and picked up some great tips.
As I am writing this off the top of my head I realise how difficult it is to remember the rules that apply to writing great headlines.
So I will consult my notes before I add any more - meaning the next part will be added and edited later, this is all part of the solution.
If you live in the UK I can highly recommend business link for their services including free to attend seminars - they have many of these throughout the year and all over the country - look out for the Internet marketing related seminars in your area.
So when writing headlines follow these rules-
It should be clear in a few seconds to catch attention-
Keep it concise- edit it down-
Make it compelling, what does the reader want and need-
Structure- make it flow from one paragraph to the next-
Keep the paragraphs short- 25 to 30 words are best-
Use dashes not commas- as here
So the next thing is to practice just start writing and see how you go, you may be surprised how easy it comes to you, write as if telling a friend the message you want to get across. Of course you can cheat by using headline writing software, I have recently acquired such a programme with re-sale rights so watch this space I will be making it available soon.
Enjoy your writing and do please come back and check out my future insights into all aspects of internet marketing, Gordon Bloomfield
http://www.moneymakingbusinessonline.net